Fire Sands Group

Cookies Policy

Last Updated - November 2025

This Cookies Policy explains how Fire Sands Group (“Fire Sands”, “we”, “us”, “our”) uses cookies and similar tracking technologies on our website. It works together with our Privacy Policy to describe how and why we collect data while you browse.

By continuing to use our website after selecting your cookie preferences, you consent to our use of cookies as described in this Policy.

 

  1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, improve security, remember your preferences, and analyse how visitors use the site.

Cookies may be:

  • Session cookies – deleted when your browser closes
  • Persistent cookies – remain stored until they expire or you delete them
  • First-party cookies – placed directly by us
  • Third-party cookies – placed by external services such as Google or HubSpot

We use both first- and third-party cookies.

 

  1. Why We Use Cookies

We use cookies and similar technologies for the following purposes:

2.1 Essential / Strictly Necessary Cookies

These cookies are required for the website to function.

They allow us to:

  • Maintain website security
  • Manage server traffic
  • Enable basic features and error detection
  • Remember privacy or cookie preferences

Without these cookies, parts of the website may not function.

2.2 Analytics & Performance Cookies

These cookies collect information about how visitors interact with our website.
They help us:

  • Understand site usage
  • Improve layout and content
  • Diagnose technical issues
  • Monitor engagement and traffic patterns

Tools used may include:

  • Google Analytics
  • HubSpot Analytics
  • Microsoft Clarity (session insights & heatmaps)

Analytics cookies do not identify you personally unless combined with other data.

2.3 Marketing & Behavioural Cookies

These help us deliver relevant content and measure marketing effectiveness.

They allow us to:

  • Track engagement with newsletters or marketing pages
  • Understand visitor behaviour
  • Personalise website content
  • Improve advertising relevance within approved channels

We do not sell personal data or engage in intrusive profiling.

 

  1. Third-Party Cookies We Use

Our website uses cookies provided by:

Google Analytics

Used for performance insights and traffic analytics.

HubSpot

Used for CRM tracking, form analytics, page engagement, and email performance.

Microsoft Clarity

Used for anonymised behaviour insights such as click patterns and scroll heatmaps.

Cloudflare

Used strictly for security, performance, and bot/attack prevention.

No other external advertising cookies are used.

  1. Cookies Used On Our Website

While cookie behaviour may change over time, examples include:

Essential

  • __cf_bm (Cloudflare) – bot management
  • hs_cookie_policy – remembers cookie preferences
  • Session tokens for secure page functionality

Analytics

  • _ga, _gid (Google Analytics) – visitor analytics
  • hubspotutk (HubSpot) – session analytics
  • __hssrc & __hssc (HubSpot) – session tracking
  • _clck & _clsk (Clarity) – behaviour analytics

Marketing

  • __hstc (HubSpot marketing tracking)

Your device may display these or additional cookies depending on browser and settings.

  1. Managing Your Cookie Preferences

You may:

  • Accept all cookies
  • Reject non-essential cookies
  • Change preferences at any time via our cookie banner or browser settings

Browser Controls

Most browsers allow you to:

  • Delete existing cookies
  • Block cookies
  • Block third-party cookies
  • Receive alerts before new cookies are stored

Links to guides:

  • Chrome: https://support.google.com/chrome/answer/95647
  • Firefox: https://support.mozilla.org/en-US/kb/cookies
  • Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Blocking cookies may affect website functionality.

 

  1. Do-Not-Track (DNT)

Because industry standards are still evolving, we do not currently respond to “Do Not Track” signals.
However, you may disable tracking using:

  • Browser settings
  • Cookie preferences on our site
  • Opt-out tools from Google and HubSpot

  1. Cookie Duration

Cookies may remain for:

  • Session cookies: until browser closes
  • Persistent cookies: between 30 minutes and 2 years, depending on purpose

Analytics cookies generally expire in 12 months or less.

 

  1. Changes to This Cookies Policy

We may update this Cookies Policy occasionally to reflect:

  • Website changes
  • Technology updates
  • Legal or regulatory revisions

The “Last Updated” date will reflect any changes.

 

  1. Contact Us

If you have questions about cookies or data privacy:

 

projects@firesands.com
Attn: Data Protection Officer