Customised
Integrated Marketing
& Growth Strategy
For Small to Medium Businesses & Freelancers
Performance & Engagement Capabilities
Explore Our Service Catalogue
Marketing strategy development
Creates a focused, data-informed roadmap to guide your marketing efforts.
Brand positioning and messaging
Defines how your brand should be perceived and communicates it clearly.
Competitor and market analysis
Evaluates market conditions and competitors to uncover opportunities and risks.
Customer journey mapping
Visualises customer touchpoints to improve experience and conversion.
Go-to-market strategy
Plans and structures how your product or service enters the market effectively.
Campaign planning and forecasting
Maps campaign activities and predicts expected performance.
Marketing budgets and resource planning
Allocates budgets and resources to maximise impact and efficiency.
Content strategy and editorial planning
Establishes what content to create, when, and why
Creative direction and concept development
Guides the look, feel, and ideas behind key campaigns.
Tone of voice development
Defines how your brand speaks across all communication.
Content audit and optimisation
Reviews existing content and improves performance and consistency.
Storytelling frameworks and brand narrative development
Builds structured narratives that strengthen brand identity.
SEO strategy and content optimisation
Improves search visibility through structured, keyword-driven content plans.
Paid media planning (Google, Meta, LinkedIn)
Designs targeted ad strategies to reach and convert key audiences.
Social media strategy and scheduling frameworks
Creates structured posting plans to grow engagement and presence.
Analytics and performance reporting
Tracks marketing results and translates data into clear insights.
CRM-driven marketing workflows
Automates personalised messaging based on customer behaviour and lifecycle.
Lead generation planning and funnel optimisation
Strengthens lead acquisition and increases conversion across the funnel.
Conversion rate optimisation (CRO)
Identifies friction points and improves user journeys to increase conversions.
CRM setup and optimisation
Configures CRM tools for smooth contact management and tracking.
Automated workflow creation
Builds automated sequences that save time and improve follow-ups.
Lead scoring frameworks
Prioritises leads based on behaviour and readiness to buy.
Email marketing strategy
Plans targeted email campaigns to nurture and convert leads.
Campaign automation setup
Automates multi-step marketing campaigns for consistent outreach.
CRM data hygiene audits
Identifies and resolves data inconsistencies for cleaner, more reliable CRM records.
Lifecycle stage design and optimisation
Defines customer stages to improve segmentation and engagement.
Brand architecture development
Structures brand offerings for clarity and scalability.
Visual identity guidelines support
Ensures consistent use of logos, colours, and visual styles.
Value proposition refinement
Clarifies what makes your brand unique and compelling.
Brand audits and consistency reviews
Evaluates branding for coherence and alignment across platforms.
Persona creation and audience segmentation
Defines target audiences to tailor communication and marketing.
Creation of SOPs for marketing teams
Documents repeatable processes to improve team efficiency.
Marketing technology stack recommendations
Identifies the best tools for your marketing needs.
Templates for reports, briefs, and campaign documents
Provides ready-to-use assets to streamline work.
KPI frameworks and dashboards
Builds measurement systems to track success effectively.
Team workflow optimisation
Refines how your team works to speed up delivery and reduce friction.
Review of marketing collateral
Ensures all materials meet quality, brand, and accuracy standards.
Copywriting and creative QC
Polishes written content for clarity, consistency, and impact.
Presentation design direction
Guides visual and structural improvements for high-quality presentations.
Content briefing and creative team oversight
Coordinates creators and ensures briefs are executed accurately.
Creative quality standards development
Defines benchmarks to maintain consistent creative excellence.
Social media strategy and playbooks
Provides structured guidance for consistent and effective posting.
Content calendars
Plans social content ahead for orderly, strategic execution.
Community engagement guidelines
Sets rules for interacting with audiences authentically and safely.
Social listening insights
Tracks audience sentiment and trends to inform marketing decisions.
Influencer outreach strategy
Identifies and engages influencers who align with your brand.
CX audits and journey improvement plans
Identifies gaps in the customer experience and proposes fixes.
Retention strategy and loyalty frameworks
Designs systems to increase repeat business and loyalty.
NPS and customer feedback analysis
Interprets customer sentiment to guide improvements.
Onboarding experience design
Creates smooth onboarding flows for new customers.
Client communication frameworks
Standardises how your business communicates with clients.
Survey design and execution
Builds and runs surveys to gather reliable customer insights.
Customer interviews and insight reports
Conducts interviews and translates findings into action.
Industry trend analysis
Tracks changes in the market to guide long-term strategy.
Data analysis and insight presentation
Turns raw data into meaningful, easy-to-understand recommendations.
Competitor monitoring and reporting
Provides ongoing updates on competitor activity and positioning.
Building Better Marketing Solutions
We bridge the gap between creative storytelling and technical execution. From Go-to-Market Strategy to CRM Data Hygiene, we build the infrastructure that turns strangers into loyal customers across South Africa and New Zealand.
Can’t find what you’re looking for?
Marketing Complexity, Simplified.
We offer a wide range of services beyond what’s listed here, and we’re always happy to explore your unique needs. If you’re unsure, have a specific challenge, or just want to have a chat, get in touch with us — we’ll work with you to find the right solution.
Why choose Fire Sands
Discover the unique advantages of our comprehensive business solutions
Modular
Service Approach
Industry-Leading Professionals
Cutting-Edge
Practical Solutions
Professional Services
Our Contractors Network
Our network of contractors and agencies around the world, help us deliver superior value to our customers
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